Author: williehamann

Understanding the tools and platforms available to advertisers is essential for maximizing the effectiveness of campaigns. Two of an important elements in this ecosystem are Supply-Side Platforms (SSP) and Demand-Side Platforms (DSP). Although they serve completely different functions, each are integral to the process of programmatic advertising. This article explores the key differences between SSP advertising and DSP, serving to you to grasp their roles and how they work together within the digital marketing landscape.What’s an SSP?A Supply-Side Platform (SSP) is a technology platform that enables publishers (resembling website owners or app developers) to manage, sell, and optimize their available…