Author: youngcarbone

Programmatic advertising has revolutionized the digital marketing landscape, enabling advertisers to reach focused audiences with unprecedented precision and efficiency. At the heart of this ecosystem are critical parts: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). While both platforms play vital roles within the programmatic ad-shopping for process, they serve distinctly different purposes and cater to totally different stakeholders. Understanding the core variations between DSPs and SSPs is essential for anyone involved in digital advertising, whether or not as a marketer, writer, or ad tech professional.What’s a DSP?A Demand-Side Platform (DSP) is a technology platform that permits advertisers, agencies, or trading…